Maria Grazia Chiuri and Pier Paolo Picciolo created impressive collection dedicated to Shanghai new flagship store. Everything in red and everything in Vaentino character: lace, flowers, leather, transparent fabric.. nobody ever seen such huge variety of red palettes. Red also fit China culture. The two reason was enough for designers in process of making collection.
New Shanghai store Designed by architect David Chipperfield is a modern version of the Roman palazzo - both futuristic and storing the legacy of the Italian brand. For a huge showcase , which is three floors , " marching " mannequins in dresses from the latest collection of houses , lies not open space , and a lot of small rooms , each dedicated to a separate line of Valentino. David managed to create a boutique store for an unusual atmosphere of comfort and privacy.