Balmain made their new Spring 2013 campaign with Russian supermodel Anna Selezneva. The collection is inspired by French glamour namely the grand hotels of Nice and the French Riviera, the style of iconic French actress Jeanne Moreau, and the club Les Bains Douches. Photographed by Karim Sadli. Art direction by Atelier Franck Durand. Young designer of Balmain Olivier Rousteign juxtaposes graphic black and white with vibrant hues in romantic and modern silhouettes. Red, yellow, and jeans were also dominated.
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